Secrets of successful websites

Titles

The title of a page is very important to Google.  The title is the words that appear in the top bar or tab of a browser.  It is also the blue headline of each entry in SERPs

1.    The title is found in a tag of that name within the head tags of a page
2.    It should be no more than 65 characters in length.  If it’s longer Google will truncate it to the nearest complete word
3.    It should start with the page’s keyword
4.    Using the same title in some or all the pages of a site(some sites do this with the company name) is disapproved of by Google.
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