Secrets of successful websites

More on Google


Google does a thorough job.  It’s "spider"’ or "robot" – the program that it uses to look and analyse every page of every site in the world – is called Googlebot.  Googlebot arrives at your site and has a look at the site map you should have provided for it (this is separate from the sitemap you provide for more conventional visitors and is written in XML format) and a file called robots.txt.  The former allows Googlebot to determine what’s on the site and how good the structure is, the latter is put there by you to tell Googlebot what pages it may and may not look at.

Googlebot then analyses every page on the site and notes everything about them including all the code, content, links, the lot.   It reports its findings back to HQ.

At HQ the information is then indexed – filed in Google’s huge databases.  

It pays to realise that Google has virtually an exact copy of your site on its database and that just about everything you have will be subject to a sort of quality check and the smallest matter that may affect Google’s opinion of your site should not be overlooked or considered too trivial.
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