Secrets of successful websites

Maintenance optimisation


Pay-per-click is a high-maintenance process.  It shouldn’t he left alone for any long period and preferably not more than a day.  You need to keep checking the performance indicators to ensure you’re obtaining maximum return.  

You shouldn’t therefore use your best (therefore highest-paid) people for this job or your costs will be unnecessarily high.  Have your staff prepare exception reports that you can easily and quickly scan and take the necessary action.
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