Marketing a website

In the early days of websites there was a feeling abroad that one only had to build a website and the world would come running. The amazing thing is that such a logic-defying notion was promulgated at all. Why would the world know that the site was sitting on some anonymous server waiting to be viewed? (This was also the time, mind you, of the Dot-com craze when lots of otherwise sane financiers were putting millions into websites expecting zillions out the other side with little effort.)

Everyone else realized that websites needed marketing like anything else.

On (or near) the website itself there are two main techniques, optimisation of the site and pay-per-click advertising. Optimisation is the taking of the steps necessary to persuade the search engines that your site will better serve the wants of searchers more than your competitors. Google is currently the run-away market leader in the UK and PlannedSites’s work is almost exclusively concentrated on Google.

Pay-per-click is industry slang for Google Adwords, the service that places the ads that appear on the right of its search results.