Pricing - Marketing⁺

Pricing – Marketing⁺ a collection of papers from PlannedSites for SME's

“The price of inaction is far greater than the cost of making a mistake.” - Meister Eckhart

As the basic idea of marketing is to increase of your bottom line, let’s have a quick look at pricing or the level of your fees.

Obviously, pricing has to be decided at a level where you can make profit from providing your product or service.  However, recently in your industry you may have come across competitors slashing their prices just to gain work during the recession.  Many will do work at a break even cost or even at a loss, just to keep contracts ticking through.

PlannedSites is in a very competitive market.  To compete on Google Adwords we are in a sector which has one of the highest costs per click (CPC) in the market.  There has recently been a high rise in the amount of web design agencies engaging in Adwords.  They are offering cut-throat prices in order to provide bargain basement websites.

Now that's fine, and if it works for them then we are happy to leave them to it.  But we won't lower our costs to match them, or worry too much about the situation at all.  Its our mission to design websites that work for businesses.  We want to attract your customers to your website, and that takes time and dedication.  So in the end we will offer an ongoing service, for a more than reasonable price which works for you.  Not a website template that offers 3 pages of unoptimised, non-Google friendly nonsense.

The basic premise is that as long as you continue to offer a great product or service, promote it in the right areas, and continue to improve it by educating your clients as well as yourself - stick to your guns.  Don't panic and price your service too cheaply, otherwise your service will start to become cheap and your business will suffer.